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Research papers

Managing circulation sales in the United States

Many factors have influenced magazine publishing and circulation strategies, particularly the emergence of commercial television. These have lead to the development of special interest publications and an emphasis on selective circulation marketing....

Catalogue: ESOMAR Congress 1975: Quality In Research
Authors: Kurt J. Burghardt, Roger M. Loeb
Company: Nielsen
August 1, 1975
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Citation

Burghardt and Loeb (1975a, August 01). Managing circulation sales in the United States. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/managing-circulation-sales-in-the-united-states


Research papers

The retail marketing problem

This paper has two parts: firstly, a general consideration of the theoretical and conceptual problems which researchers need to overcome if they are to provide retail management with useful findings in the major problem area of product range and line...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Authors: David Thorpe, Peter McGoldrick
August 1, 1975
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Citation

Thorpe and McGoldrick (1975a, August 01). The retail marketing problem. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-retail-marketing-problem


Research papers

How to maximise shelf sales and profitability

The paper, drawing on the experience of over thirty John Gordon Outlet Studies in various European retail situations, proposes that in order to maximise shelf sales and profitability a retailer must: 1. Examine current shelf profitability, taking...

Catalogue: Seminar 1975: Product Range Policy In Retailing And Co-operation With Manufacturers
Author: John Gordon
August 1, 1975
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Citation

Gordon, J. (1975a, August 01). How to maximise shelf sales and profitability. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-to-maximise-shelf-sales-and-profitability


Research papers

Real estate and retail expansion

The high price of real estate today and the profit potential that lies in developing well-conceived retail developments, has encouraged many far-sighted and dynamic retailers to enter the field of real estate development. From the major tenant's...

Catalogue: Seminar 1974: Management Information For Retail Organisations
Authors: H. Mark, D. Norton
April 1, 1974
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Citation

Mark and Norton (1974a, April 01). Real estate and retail expansion. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/real-estate-and-retail-expansion


Research papers

COSMOS

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cosmos


Research papers

How much of your industrial client's needs do you really know when undertaking market research for him?

Despite an increasing concern for marketing among industrial firms, many executives are disenchanted with their firm's marketing efforts and remain somewhat reluctant to undertake expensive market research. How much of this disenchantment is due to...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Author: Ph. Pavageau
June 15, 1972
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Citation

Pavageau, P. (1972a, June 15). How much of your industrial client's needs do you really know when undertaking market research for him?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-much-of-your-industrial-client-s-needs-do-you-really-know-when-undertaking-market-research-for-him-


Research papers

Comments on messrs. Delepine/Kling's paper

Comments on the paper "Choosing among alternative promotions" by P. Delepine and A. Kling.

Catalogue: Seminar 1972: Panels
Author: Derek Bloom
June 15, 1972
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Citation

Bloom, D. (1972a, June 15). Comments on messrs. Delepine/Kling's paper. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/comments-on-messrs-delepine-kling-s-paper


Research papers

COSMOS (French)

COSMOS is a man/machine sales area control system as well as for products within the lines of produce distribution chains. In compliance with the modern concept of a management system, man and the computer form a whole and complete each other. The...

Catalogue: ESOMAR Congress 1972: Marketing In A Changing World
Authors: Nicolas Steinberg, Y. Ploquin
June 15, 1972
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Citation

Steinberg and Ploquin (1972a, June 15). COSMOS (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/cosmos-french-


Research papers

Which way should we go?

The potential usefulness of marketing research techniques in the area of pharmaceutical company and new product planning is outlined and a three-phase study of one market to isolate areas for potential profitable development is described. The impact...

Catalogue: Seminar 1971: Practice And Problems In International Pharmaceutical Marketing Research
Author: A. I. Jowett
May 3, 1971
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Citation

Jowett, A. I. (1971a, May 03). Which way should we go?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/which-way-should-we-go-